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In PPC the advertiser pays for:

Updated on: November, 11
By: EC Editorial
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Clicks on their ads
Impression on their ads
Brand visibility
The link juice acquired from the link

PrevPrevious QuestionPages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

Next Question1% CTR means that for every 100 impressions there are 10 clicksNext

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