October 21, 2020 - Exam Certificates

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Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry…

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October 21, 2020

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Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance

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October 21, 2020

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Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

The headline component The URL component The banner component The description component

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October 21, 2020

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Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

Search Shopping Video Display

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October 21, 2020

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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks

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October 21, 2020

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Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Budget type Web browser Device type Location Budget

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October 21, 2020

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Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

Search, Display, TV, Shopping, and App Search, Display, Video, Shopping, and App Search, Display, Video, App, and Access Social, Display, Video, Shopping, and App

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October 21, 2020

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Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Tagline, AMP, Characters Headline, URL, Description Beacon, Tag, Conversion Headline, Descriptor, Image

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October 21, 2020

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Match each ad extension with the benefit it brings to a user’s ad experience.

Structured snippet extensions Call extensions Callout extensions Sitelink extensions Allowing mobile users to directly call a business (2) Directing users to specific pages of a website (4) Highlighting value-adding attributes of the…

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October 21, 2020

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Match these Search Audience solutions with the benefits they can bring to your campaigns.

Remarketing Lists for Search Ads Detailed Demographics In-Market Audiences Customer Match To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2) To upload…

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October 21, 2020

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