Networks Devices Ad extensions Ad scheduling
With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for…
Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown.…
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Remove ad extensions. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad. Control user signals and attributes.
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Her materials will display at the top in organic search results. Her ads are likely to appear when a user is visiting a competitor’s website. Her ads may appear when…
Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions
She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select…
Time Interest Intent Device Location I love historical sites and San Francisco. (2) It is 10 a.m. (1) I am using my tablet. (4) I am sitting in a train…
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