October 21, 2020 - Page 9 of 9

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Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.

Users often will often notice this first Allows advertisers to provide details about their product or service Takes users to a specific page of a website Gives users an idea…

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October 21, 2020

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Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match…

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October 21, 2020

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Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Her business will be highlighted on Google Maps, with the option for customers to see her product line there. Her ads will appear above and below search results when people…

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October 21, 2020

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Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can ﬁnd. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to ﬁnish.

Tim searches for “best skateboards”. Tim scans the search results. Tim launches a Google Search ad. Tim browses diﬀerent skateboards on the website he navigated to. Tim makes a purchase…

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October 21, 2020

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