So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for…

It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It…

A list of search terms A list of web pages Aheadline Amachine-learning algorithm

Messages YouTube Google Drive Gmail

Someone who has heard of his company’s business but never visited the company’s website Someone who has added items to a shopping basket on his company’s website but then abandoned…

Landing pages from standard ad groups Page feeds URL filtering Categories from dynamic search engines

Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding

With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google…

Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing page.

Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity.