Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks
URL filtering Categories Landing pages Page feeds
The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must…
In-Market Audiences Affinity Audiences Customer Match Similar Audiences for Search
They prevent all irrelevant traffic from clicking on your ads. They encourage users to make more informed decisions and take action. They provide advertisers with additional insights within the search…
Learning granular insights regarding her search network performance Receiving automatically-generated keyword and ad content suggestions Delivering a customized message to the right user at the correct bid Getting suggestions on the best…
The campaign is performing better than 75% of all search campaigns. The campaign score has 75% headroom to improve. The campaign is performing 25% under budget. The campaign score has…
Displayed ads are relevant to a potential customer’s Google search. Potential customers can search the ads for specific products. Ads appear intermixed with organic search results. Ads send follow-up information to the…
Display Search Shopping Video
Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her…
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