Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic…

Reach people based on specific demographics such as marital and education status Reach people who have been identified as being in the mindset to buy Ensure your ads are only…

Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for…

They can help send the right message to the right customer with the right bid. They automatically generate new keyword and ad content suggestions. They get detailed analytical insights about…

Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition)

Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS)

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC)

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner integrates with other budgeting software, such as QuickBooks.…

More followers on the store’s social media presence. Getting more customers to learn about his products. More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle.

Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups. Increase the number of ad groups.