User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that…

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction. Because given the dynamic nature…

Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding

You want to upload your ads. You want to increase control of your ad format. You want to meet your company’s branding requirements. You want to increase ad performance.

Reach, scale, control Complete creative control and simplicity Reach, simplicity, automation Complete creative control and reach

Size, appearance, and format Format, appearance, and external links Format, image sizes, and external links Size, external links, and font

When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When your ad has exceeded budget and you must cut costs.…

When your goal is to provide faster ad experiences. When your goal is to maximize the reach and scale of your campaign. When your goal is maximum creative control. When…

Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable targeting, which allows ads to be served to a subset…

When your ads will only be run in banner-eligible slots. When your primary goal is to control the look and feel of your ads When your primary goal is performance. When your…