Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding

Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click

Higher CPAs Cross analysis Guaranteed results Time saving Competitive analysis

Enhanced cost-per-click (eCPC)​ Target impression share Maximize clicks Target return on ad spend (Target ROAS)

Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.…

Maximize conversionsTarget return on ad spend (Target ROAS)Enhanced cost-per-click (eCPC)Target impression share

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner integrates with other budgeting software, such as QuickBooks.…

Affinity Audiences In-Market audiences Custom Affinity audiences Demographic retargeting

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. Television campaigns, which promote her products directly to consumers while they are watching their favorite…

A Smart Display campaign A Dynamic remarketing campaign A Standard Display campaign A Standard remarketing campaign