His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines,…

Target impression share Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Maximize clicks

In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences

Keyword examples Example placements Budget amount Creative assets Interest categories

It will show exact products to potential customers that have previously seen them on his website. It will help him display new products to previous visitors who viewed, but did…

Responsive Display Ads Uploaded image ads Efficiency (1) Control (2)

In-Market audiences Demographic targeting Custom Intent audiences Similar Audiences

Demographic targeting Dynamic remarketing Custom Affinity Audiences Custom Intent audiences Similar Audiences

It allows her to reach over 90% of local internet users across thousands of apps and websites. It allows her to reach over 75% of regional internet users across thousands…

Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences