It places Mandy’s ads against the most relevant content by using best-in-class intent signals. It makes it possible for her customers to purchase art supplies directly from within her ads.…

To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance

Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding

Search Shopping Video Display

Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks

She prefers minimal input and relies on automated solutions. She’s interested in in-depth reporting without managing the campaigns. She wants full control over all aspects of her Display campaigns. She wants to…

Search, Display, Video, App, and Access Search, Display, TV, Shopping, and App Social, Display, Video, Shopping, and App Search, Display, Video, Shopping, and App

Advertise a business’s online and local inventory and boost website or store traffic. increase engagement, app installs, and in-app actions (like signing up for a newsletter). Increase exposure and reach…

Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants…

Automated rule generation Automated ad language translation Automated targeting Automated video production