Focus, animated shot, the best-case Tease/amplify/echo, direct shot, the follow-up Wide shot, tight shot, the close-up Contrast/context/color, immersive shot, the payoff

TrueView for reach TrueView for action TrueView discovery TrueView in-stream

TrueView discovery TrueView for reach TrueView for action TrueView in-stream

TrueView for action TrueView in-stream TrueView discovery TrueView for reach

TrueView for reach TrueView for action TrueView in-stream TrueView discovery

Advertisers looking to expand their non-brand search campaigns. Advertisers labelled enterprise with budgets that exceed £100,000. Advertisers who want improvement without installing conversion tags. Advertisers with only video campaigns and a budget…

Remarketing Similar Audience Detailed Demographics Custom Affinity

YouTube masthead Bumper ads 30-second non-skippable TrueView for action

Consumer Patterns Custom Affinity audiences Life Events In-Market audiences

In-Market audiences Life Events Consumer Patterns Custom Affinity audiences