October 28, 2020 - Page 11 of 18

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Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access.

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October 28, 2020

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Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences

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October 28, 2020

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Match each YouTube Platform innovation with its description.

Premiers Stories YouTube Go VR180 Mobile live streaming Engages audience more casually and frequently through short mobile videos (2) Gives viewers a front-row seat to watch live and chat in real time…

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October 28, 2020

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Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

25% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 75% of YouTube watch-time happens on mobile devices. Google does not share device watch-time metrics for YouTube.

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October 28, 2020

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Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)

Google Play YouTube Go Google Assistant YouTube Premieres VR4K

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October 28, 2020

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Ira’s planning a YouTube campaign for a new bridal shop client looking to attract brides-to-be. He knows that intent audiences give him the best chance at finding the right customers at the right time, but he’s not certain which one will perform best for his client’s needs. Which intent audience solution should he recommend to this particular client?

Life Events Store Visits Targeted Brand Persona Match

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October 28, 2020

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In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Call-to-action and Disrupt Connect and Direct Callout and Distract Callout and Divert

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October 28, 2020

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In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit…

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October 28, 2020

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In a bumper ad, how much time is usually required to stick the landing?

Two seconds According to Google, there’s no average length for this metric in bumper ads. Four seconds One second

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October 28, 2020

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How does an advertiser benefit from using Think with Google?

Think with Google can ask the audience directly if your idea is on track. Think with Google can browse case studies showing how past ad campaigns have succeeded. Think with…

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October 28, 2020

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