Visits, video downloads, user referrals Likes, subscriptions, user comments Repeat views, engagement time, loads Clicks, video engagement, impressions
Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts…
Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms. Users choose YouTube for rich and diverse…
Demographics audiences Branded Lift audiences Custom Event audiences Customer Match audiences
Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of…
Education Pet ownership Homeownership status Music preference
YouTube creators are given lower keyword costs in search marketing auctions. YouTube creators can use platform tools to build their own brand’s website. YouTube creators can earn income by sharing…
on Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity…
In-Market audiences Custom Affinity audiences Life Events audiences Demographics audiences Custom Intent audiences
Past purchases Music preference Homeownership status Device type Household income
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