Creators are paid for generating cross-channel engagement. Creators are paid each time they upload YouTube content. Creators are paid for surpassing specific subscriber counts. Creators are paid for sharing ads alongside their…

on As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her…

YouTube campaigns require no management. YouTube is powered by Google data and tools. YouTube refunds advertising spend if no conversion goals are met. YouTube has the smallest number of advertisers…

on Aside from conversion tracking, what’s a requirement for using store visits? The advertiser must have at least 10 video ads currently in their account. The advertiser must have at…

Custom Remarketing for YouTube Customer Match Audiences for YouTube Custom Intent Audiences for YouTube Similar Customer Audiences for YouTube

Custom Affinity Program Candidate Detailed Demographic Determinant List

Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow down your ad’s pacing and take your time communicating. Break…

When the bumper ad was skippable. When consumers viewed a bumper ad three or more times. When the bumper ad was shown on the right frame. When the bumper ad…

on Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact? Front-load the story arc, focus on framing, and use familiar faces. Use fast…

Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or influencers. Use current music selections from top artists in specific…