YouTube pays creators per 1,000 views of their uploaded videos. YouTube pays creators a set fee for every video they upload. YouTube pays creators to share ads alongside their content.…

Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift

Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists

Determine what the viewer is interested in. Start a dialog with the viewer based on the ad. Direct clearly what you want the viewer to do. Drive viewers to make…

Communicate with the viewer through third-party software. Coordinate secondary marketing channels to follow-up. Connect with the viewer through emotion and storytelling. Create a connection by placing a cookie on their…

on A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and…

Offers and warranties Framing and pacing Colors and graphics Text and voice-overs

Determinant List Program Candidate Custom Affinity Detailed Demographic

on Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the…

Ads with less than a quarter of their time viewed Ads that have no actors or subjects involved Ads that offer four different types of discounts Ads with a person…