Sponsored Cards TrueView for Action Non-Skippable Video Overlay Video

Unique reach Ad recall Online conversions Purchase intent

Last visit, watch time, and subscriptions View count, ad buy, and credit score Age, gender, and geographic location Time of day, IP address, and sessions

Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys. Affinity Audiences on YouTube reach people based on their age, connections, and product…

In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match

7 days 30 days 14 days 45 days

45 days 14 days 7 days 30 days

People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance…

Target cost-per-lead (tCPL) Target cost-per-view (tCPV) Target cost-per-click (tCPC) Target-cost-per-acquisition (tCPA)

Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s…