A home-decor advertiser who wants to reach people who recently bought a home. A property advertiser who wants to reach people who recently graduated from medical school. A wedding-planner advertiser…

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with…

on What can YouTube Analytics tell you about what people are watching on your client’s channel? Real-time views and watch-time Return visits and search history Ads chosen and replays Referrer and preferred…

The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method

Target cost-per-view Target return on ad spend Maximize clicks Maximize conversions

Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up

Connect to API Write an ad script Create a persona Draft a hypothesis

Target audiences in a time of decision-making. Drive actions within their website. Focus on high-impact placement for high visibility. Replace TV campaigns and achieve maximum reach

Drive actions within their website. Drive a lift in ad recall and brand impact. Target audiences in a time of decision-making. Drive awareness for a new product launch.

Replace TV campaigns and achieve maximum reach. Reach a massive audience around a tentpole event. Get a high number of views at a low CPV. Conduct a long-term campaign at a reasonable…