​Be clear on what the audience should do. Open YouTube ads with impact. ​Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2)…

Machine learning Ad recommendations Conversion tracking Automatic payments

Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who recently searched on Google. Custom Intent audiences reach users residing…

TrueView for action TrueView in-stream TrueView discovery TrueView for reach Consideration (2) Action (1) Consideration (3) Awareness (4)

TrueView for action TrueView discovery TrueView in stream TrueView for reach CPV (2) CPV (3) CPA (1) CPM (4)

People who frequent fast-food restaurants People who have recently gotten married People who are searching reviews on lawn mowers People who blog about hunting Custom Affinity audiences (4) In-Market audiences (3) Consumer Patterns…

eople who recently had a baby People who are subscribed to channels about cars People who frequent outdoor product stores People who are searching for dog food on shopping sites…

People who read reviews on car stereos People who frequently go on cruises People who have recently retired People who answer forum questions about horses Custom Affinity audiences (4) In-Market…

Free Google credits Cross-device reach Lower budget cap

Over 40% of global shoppers purchased products they discovered on YouTube. Over 60% of global shoppers purchased products they discovered on YouTube. Over 80% of global shoppers purchased products they…