The collective hive mind of HubSpot users.Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns.Shared knowledge is the data you purchase…

SMART goals Sales campaigns Inbound marketing campaigns All of the above

The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.) Any copy on or surrounding the conversion opportunity Supporting images, links, headlines, testimonials, social proof…

move down your funnel visit your site from social media spend 30 minutes or more on your website read your well-crafted automated email

Educational videos Free tools Blog posts Whitepapers All of the above

Images Calls-to-action Bolding Whitespace

“Request Your Free Consultation” “Your Custom Quote Is Waiting for You” “Download a Team Communication Guide” “Download Our Pricing Guide”

Adding more buttons to your page to frame the conversion Removing the navigation bar Using simple, compelling copy to frame your content offer Experimenting with the design or layout of…

Are my visitors engaging with this channel? Does this channel solve for my visitors’ needs? Is this channel right for my team? All of the above

That it is significant, cheap, and easy. That it is purposeful, replicable, and impactful. That it is repeatable, predictable, and impactful. That it is relationship-focused, replicable, and easy.