Awareness Consideration Decision All of the above

True False

One of your existing customers Anybody your company markets to, sells to, partners with, engages with, or employs A person sent by the intelligence agency of his or her own…

Creates alignment among your marketing, sales, and services teams Helps you measure the success of your inbound marketing efforts Gives you guard rails for your content All of the above

SEO, social media promotion, conversion, reporting, email marketing Buyer personas, buyer’s journey, setting goals, lead nurturing, SEO Contacts, buyer personas, buyer’s journey, content, setting goals Attract, engage, delight, segmentation, SEO

On your business cards In your presentation templates On your website At the bottom of your newsletter All of the above

To track a new campaign you are developing To discover trends you can use to create or modify social media campaigns To receive valuable insight into customer sentiment and perception…

You must have a business page by Facebook. You have access to analytics. You can have up to 10,000 followers. You can add a mission statement.

“That’s a good idea. We want to attract the most qualified visitors with our posts, so we should help people understand our business.” “That’s not a good idea. We’re trying…

It doesn’t matter as long as the title is descriptive. Search engines show a limited amount of characters and a cut off title could affect click-through rates. If the blog post will…