You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue. This would increase the amount of people…

how content is created a contact management strategy how you provide context None of the above

The software that exists with the goal of automating your marketing actions Automation tools to help automate sales-specific actions The thought process behind delivering information in lead nurturing The software that is…

Conversion content strategy optimization Lead conversion optimization Relationship rate optimization Conversion rate optimization

True False

A semi-fictional representation of your ideal customer based on real data and some select educated speculation A lead in your database A true view of your personas A completely fictional representation of…

Standardize, Contextualize, Optimize, Personalize, Empathize Specialize, Contextualize, Optimize, Personalize, Epitomize Standardize, Contextualize, Organize, Personalize, Energize Standardize, Contextualize, Organize, Personalize, Exp

I think this change will work because I know my buyer persona really well. By changing this page’s copy, the conversion rate will increase because it frames our product and…

1 week 4 weeks 12 weeks 48 weeks

Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data. Define your objective, establish your baseline, form a hypothesis, design your tests, analyze your data.…