Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful…

True False

True False

8.3% 16.6% 33.3% 50%

Attract, convert a lead, close a deal, and delight a customer. Create awareness, determine your end point, chart your course, and analyze. Create awareness, determine your end point, chart your…

The method by which you encourage someone on your site to move down your funnel. The method by which you encourage someone to visit your site from social media. The…

Specific, Marketable, Attractive, Responsible, Testable Specific, Marketable, Attainable, Relevant, Testable Specific, Measurable, Attainable, Relevant, Timely Specific, Measurable, Attractive, Relevant, Timely

Reporting explains what has happened, while analytics is an attempt to explain why something has happened. Analytics explains what has happened, while reporting is an attempt to explain why something…

Adding more buttons to your page to frame the conversion Removing the navigation bar Carefully placing your pop-ups Experimenting with the design and elements on a page

Divide the number of people who viewed your conversion opportunity by the number of people on your marketing team. Divide your total number of website visitors who had visited your…