True False

True False

True False

Unlike conversions, conversations are evergreen and don’t need to be optimized. As conversations are unique exchanges with many website visitors, they cannot be optimized. Conversations need to be optimized once…

That it is repeatable, predictable, and impactful. That it is significant, cheap, and easy. That it is purposeful, replicable, and impactful. That it is relationship-focused, replicable, and easy.

Think, Plan, Build Think, Plan, Grow Think, Optimize, Chat Chat, Spend, Share

You need to have conversations with your team once you know what inbound is all about. Conversations are only for outbound marketers. Content and promotion are for inbound marketers. Conversations…

The long-term planning, creation, and management of your content marketing efforts The delivery of the right message to the right person at the right time, every time The creation and management of…

Conversations fit into your inbound marketing strategy because you’re going to need to have one with your team now that you know what inbound is all about. Conversations are only…

A conversation is an interactive communication between two or more parties. A conversation is an interactive communication that can only occur in person or over the phone. A conversation is…