SMART goal Conversion path Lead nurturing campaign Content strategy

True False

Creating content, identifying the timeline, and measuring and improving Identifying the timeline, measuring your content, and segmenting your contacts Testing your content, identifying the timeline, and creating additional content Organizing…

Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight

Contact management is a strategy that focuses on using a software program to easily store and source a contact’s information. Contact management is tool that helps you manage your contacts.…

Contact management, segmentation, and the buyer’s journey Buyer personas, the buyer’s journey, and lead nurturing software Lead nurturing software, contact management, and segmentation Segmentation, buyer personas, and the buyer’s journey

Send an email to schedule a demo call with your sales rep. Send a follow-up piece of content that builds off that subject. Send 2-3 pieces of content that encompass how to build a…

Close Delight Attract Convert

Timely, efficient, and targeted Timely, contextual, and process-based Effective, efficient, and targeted Targeted, persona-driven, and contextual

A process of building relationships with prospects with the goal of earning their business when they’re ready A marketing effort focused on engaging with only your leads in a way…