An organized three-step approach to gaining traction Identifying a top-performing blog post and reposting every few months A system that notifies you when your competitors produce a piece of high-performing content None of the above

marketing funnel buyer’s journey buyer personas ad budget

a mission with supporting values great products and services a testimonial from a happy customer an interesting history

Lifecycle stage Lead attribution Company name Content medium

True False

Twitter LinkedIn Google A and B All of the above

“Yes, there’s no reason to keep going if we have enough topics for our ebook.” “Yes, we can always identify more later if we need them.” “No, we should have…

role call icebreakers team goals breaking into groups

A moderator A clear agenda At least five people Visual aids

persona creation process Golden Circle Inbound Methodology buyer’s journey