Awareness Consideration Decision All of the above
Demographics Challenges Identifiers All of the above
Talk with the sales team Check with more tenured employees Look through the company’s CRM and CMS All of the above
Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of…
True False
related searches autocomplete suggestion finder Google search queries
Spontaneous ideation Thought spawning The eureka moment Aha moment
True, because the material is fresh in your mind. True, because the best ideas come in the first 30 seconds of consuming content. False, you want to give your mind…
First-person point of view Second-person point of view Third-person point of view None of the above
True False
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