on Which of the following is NOT a storytelling best practice? Create emotional appeal through your content Be consistent and authentic Use the third-person point of view Your story should be clear…

prospects’ needs prospects’ stage of the buyer’s journey prospects’ problems All of the above

True False

Characters, conflict, and resolution Conflict, idea, and resolution Characters, conflict, and interest Conflict, spark, and conclusion

Explain your history in detail. Show the ROI you can bring your customers. Create emotional alignment between your business and your prospects and customers. Explain the value of your products…

A great content marketer doesn’t need to do inbound marketing. Both are valuable and take a lot of time and work. It’s best to focus your time on one or…

Email copy Technical SEO Social media posts Blogging

on True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms. True False

Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise

 Content is needed to attract people to your site.  Content is needed to attract visitors and convert them into leads.  Content is needed to close leads into customers and turn…