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Microsoft Advertising Editor is the only place to use the Google Ads Import tool. True or false?
True False
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November 2, 2020
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Which of the following aspects of Microsoft Advertising Editor can you customize?
Default keyword bids at the ad-group level Summary Grid columns Demographic targets for campaigns Device targets for ad groups All of the above
November 2, 2020
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The Competition tab in Microsoft Advertising gives you what two functionalities? (Select 2)
Product title naming Auction Insights Recommendations Bidding Google Import
November 2, 2020
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What data from Microsoft Advertising Intellgience might you use to adjust bids and/or bid adjustments?
Age Gender Location CTR All of the above
November 2, 2020
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Remarketing audiences allow you to serve ads to previous visitors of your website. True or false?
True False
November 2, 2020
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Which bid strategies require conversion tracking to be set up? Choose all that apply.
Manual Enhanced CPC Target CPA Maximize Clicks Maximize Conversions
November 2, 2020
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What is an example of layering remarketing with audience exclusions?
Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it Banking advertisers: Show my ad to users who have (-) not…
November 2, 2020
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What are two methods to import a file in Microsoft Advertising Editor? (Select 2)
Excel CSV file Google Ads Default settings
November 2, 2020
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Which Microsoft Advertising Editor function would you use to create a custom filter?
Advanced search Find and replace Match types None of the above
November 2, 2020
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It is not possible to copy a campaign from one account to another within Microsoft Advertising Editor. True or false?
True False
November 2, 2020
