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An Expanded Text Ad can contain 3 ad titles, 2 ad descriptions and URL paths. True or false?
True False
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November 2, 2020
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You can find Quality Score data in your Performance Reports and Keywords list. True or false?
True False
November 2, 2020
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Keyword Planner is a research tool that provides which kinds of insight?
Search capabilities by landing page URL Compare your ad impression share to your competitors Customize your individual ad group and keyword Look at keyword search volume for a specified time…
November 2, 2020
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You cannot serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
True False
November 2, 2020
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What are two best practices for monitoring the performance of Microsoft Search Partner Network (Syndication)? (Select 2)
Analyze the publisher report Add website exclusions for poor-performing sites Check your budget once a month Don’t pay attention to fraudulent clicks
November 2, 2020
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Which of the following variables can be used to target your ads and keywords? Choose all that apply.
Location Time Date Device type Final URL
November 2, 2020
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Microsoft Advertising Editor allows you to work and make changes online only. True or False?
True False
November 2, 2020
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If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center. True or false?
True False
November 2, 2020
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You want to track your search advertising spend over time. Which report group should you select?
Billing and budget Targeting Delivery Editorial
November 2, 2020
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Choose 3 targeting options that would allow you to serve ads to potential customers who meet specific criteria.
Remarketing In-Market Audiences LinkedIn Profile Targeting All countries
November 2, 2020
