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You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
True False
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November 2, 2020
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In-Market Audiences are lists of potential customers curated by you, the advertiser. True or False?
True False
November 2, 2020
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The Microsoft Advertising Intelligence Excel plugin is a free tool for keyword research. True or false?
True False
November 2, 2020
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A broad match modifier tells Microsoft Advertising that a specific word or words must be present in a search query in order for your ad to display. True or False?
True False
November 2, 2020
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With Call Extensions you can do the following: (Select 2)
Display a phone number in your search ads on any PC, tablet or smartphone Get calls from customers who click the number in your ad or dial it Have an…
November 2, 2020
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You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
on You can also use MAI to conduct international research by populating which boxes? Choose all that apply. Country/region Language Demographic Gender None of the above
November 2, 2020
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What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
Clicks Impressions Position Click-through rate All of the above
November 2, 2020
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A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
Link Pay-per-click Conversion Click-through
November 2, 2020
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With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
In the Microsoft Hotel Center UI With Google Import In the Hotels API Using CSV upload In the Microsoft Graph
November 2, 2020
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What is the best question to ask yourself when considering how to create a positive landing page experience?
Is it relevant? Is it transparent? Is there ease of navigation? Can users find what they are searching for? All of the above
November 2, 2020
