Every two to three months. Every two to three days. Every month. Every week.

Shopping apps Business apps Gaming apps Sports apps

Industry insights purchased from third-party companies. Reviews left on an app listing. Segmented data taken from surveys. Conversion tracking and machine learning.

Machine learning lets William spend more time on marketing strategy than campaign details. Machine learning handles client communication, giving William more time to tweak campaigns. Machine learning can provide reporting…

Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis. Set the campaign’s daily budget initially less than planned, then double it right before deadline.…

A significant percentage of app users churn after three months. Apps can be accidentally uninstalled. Users who haven’t yet downloaded an app might need extra incentive. Some users download apps…

So advertisers know if their audience targeting is successful. So advertisers know if frequency capping is working. So advertisers know if users are double-clicking on their ads. So advertisers know if their…

Google offers more segmentation information for VTCs than all other networks. The VTC metric used by Google is different from most other networks. Google has a VTC industry benchmark to…

Key features of the app The title of the app Contact details The brand name

During the entirety of the ad. At the beginning of the ad. Midway through the ad. At the end of the ad.