App downloads are growing year over year. While on mobile devices, users spend the majority of time in apps. Apps require minimal maintenance. Apps deliver better brand awareness than websites.
The system can automatically create individual ad groups to accommodate each asset type. The system has flexibility to create individual ads that best move a user to install or take…
Average cost per in-app action. Number of installs. Number of best assets. Average cost per install.
By delivering a different ad to every user. By delivering relevant ads to users only on YouTube. By delivering ads to as many users as possible in one location. By…
Launch Grow Maturity Engagement
Text, Video, HTML5, Audio HTML4, Image, Video, Text HTML5, Image, Video, Text Image, Text, Audio, Video
Additional sales Decreased costs Increased profits Wider customer base Increased customer lifetime value
The system automatically tests different ads to determine what works best. The system can immediately identify the best ad assets submitted by a marketer. The system automatically creates ads, with…
The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments. The strategy behind an App campaign will likely shift over time, meaning boundaries…
Machines can provide very detailed reporting, while humans handle the majority of optimization tasks. Humans can monitor reports exclusively, while letting machine learning handle everything else. Humans and machines have…
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