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What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.)
Data HTML5 assets Bid changes Time
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November 5, 2020
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Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?
Machine learning will perform better when it comes to designing creatives. Machine learning will let her be promoted to director quickly. Machine learning will save a significant amount of time…
November 5, 2020
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Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?
Each ad group may have 1-5 description lines, with up to 90 characters in each. Each ad group may have 3-5 description lines, with up to 90 characters in each. Each ad group may…
November 5, 2020
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Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
The latest industry news can be presented to a potential customer while they shop. An app can serve ads to a potential customer while they’re browsing products. Apps can redirect…
November 5, 2020
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Which three statements about machine learning are true? (Choose three.)
Machine learning will eventually develop to a level where it can replace advertisers entirely. Machine learning happens when computers analyze and recognize patterns in huge amounts of data. Machine learning…
November 5, 2020
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Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
They unlock additional segmentation options for placements that occur on YouTube. They provide additional conversion data, so better business decisions can be made. They’re an effective way to directly compare…
November 5, 2020
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What should you keep in mind when selecting events to measure in a Google App campaign?
Pick an event with significant value, regardless of how often it occurs. Pick an event with low value that happens on a very significant basis. Pick an event that…
November 5, 2020
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Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?
Image assets tend to load slower on mobile devices when there’s text overlay. Image assets with text overlay can only be shown on some Google inventory. Google Ads policies don’t…
November 5, 2020
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Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
A focus on “In-app actions” while targeting “Users who have interacted with the app previously”. A focus on “Install volume” while targeting “All users”. A focus on “Install volume” while targeting “Users…
November 5, 2020
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Which three skills do marketers bring to the table when working with machine learning? (Choose three.)
Efficiency Strategy Scale Creativity Goal setting
November 5, 2020
