Check that the advertiser has been automatically added to the line item’s deal Add the advertiser’s name to the inventory access field Ask the publisher to activate the deal in…

Clicks and conversions for individual creatives Impressions and eCPM by website Viewability metrics across each IO and line item The match ratio of third- and first-party audience segments

Automatic Deals and preferred deals Automatic Deals and private auctions Preferred deals and private auctions Exchanges and preferred deals

Viewability targeting Partner revenue model Recency targeting Bid multipliers

Up to 12 hours Up to 2 hours Up to 6 hours Up to 24 hours

Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency Generate a Standard or General report and include conversion metrics Check the line item performance metrics for conversions…

Inventory Availability Page-Category Audience Composition Standard

Reach Gross Rating Points Floodlight Inventory Availability

A Verification report, grouped by “Advertiser Currency” An Inventory Availability report grouped by “Time of Day” Basic or Standard report, grouped by “Time of Day” A SDF report based on…

Create insertion order budget segments Assign a frequency cap to each creative Set campaign-level frequency caps Set recency targeting