Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and…

Provides additional advertising dimensions Removes risk of manual tagging errors Removes the need to maintain manual tags Increases data freshness

Site Usage Clicks Floodlight Ecommerce

Custom Segments Secondary Dimensions Custom Reports Custom Dimensions

Assisted Conversions Time Lag Path Length Behavior Flow

Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign. It’s possible that the Campaign Manager…

Click-Through Session View-Through Session A Click-Through Session and a View-Through Session The session wouldn’t be reported in Campaign Manager > Campaigns report

dcm-dbm / cpm dfa-dbm / cpm dbm / cpm dfa / cpm

Ecommerce transactions and Goals from Google Analytics Floodlight counters Floodlight sales Google Ads Conversions

Click-through interaction Display ad impression Data-driven interaction Offline ad interaction