Custom Funnels populate with historical data. Custom Funnels can consist of any number of stages. Custom Funnel stages can be based on pages or events. A single stage can consist…

Filters Events Exclude URL Query Parameters Goals

BigQuery Export Source Properties report Users Flow report Audience Insights report

Roll-Up Reporting Custom Tables Custom Funnels Custom Dimensions & Metrics

Landing Pages report All Pages report Exit Pages report Pages report under Events

Campaigns Keywords Bid Adjustments Destination URLs

Adds Analytics tags to campaign URLs Adds Google Ads tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages

Google Search Google Display Network Campaign Manager Google AdSense

/thankyou.html /thankyou.php /thankyou/receipt.php All of the above

Goal Name Goal Type Goal Slot ID Goal Funnel Visualization