Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form

www.googlemerchandisestore.com/?utm campaign = fallsale www.googlemerchandisestore.com/?utm_campaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fall_sale www.googlemerchandisestore.com/?utm_campaign = fall sale

The Measurement Protocol The Segment Builder The URL Builder The Goal Selector

utm_adgroup utm_source utm_medium utm_content

Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term

Events > Pages All Pages Exit Pages Landing Pages

Location Content Drilldown Frequency and Recency Top Events

Organic Search Device Display Direct

organic cpc mail.google.com referral

googlemerchandisestore.com Email Google (direct)