Pinterest Youtube Twitter Instagram

Always using hashtags regardless of social network Historical performance of your posts Avoiding personal pages Your type of content Current performance of your post Your follower-to-following ratio should be constant Recency of…

Link new and existing content with your own content as well as with other people’s Find the most appropriate social media channels and content mediums for your business Produce relevant…

Micro Influencer Macro Influencer Nano Influencer Mini Influencer

engagement rate, conversion, frequency link clicks, engagement, frequency community size, conversion, quality

Followers Influencers Brand advocates Your employees

You should align the weight of each content bucket with your business objectives It is better to choose one channel and concentrate on promoting it Use feedback from how different…

Creation of evergreen content Content repurposing Content curation

It is advisable to use a mix of very popular, mildly popular and less popular hashtags A hashtag only make sense in the post description but not in the comments…

The metrics that show you the difference between your and your competitors social media performance The metrics that show you the difference of how many retweets you got for a…