Destination Sites to determine if visitors are clicking through to linked sites Geographic Distribution to determine which countries are sending the highest quality traffic Traffic Overview to determine time visitors…

I’ll go to the Keyword Overview and check every keyword I’m interested in I’ll send queries to Google and analyze the SERPs as they are I’ll send the keywords in…

Competitor Updates Unconfirmed Google Updates Google Volatility Changes My Notes Local Events State Holidays

Organic Traffic Insights Backlink Gap Backlink Audit Sensor

To have more backlinks in system To consider the traffic To have ability to disavow To consider actual traffic when calculating the toxic score

True False

False: They might represent a partnership expansion opportunity or a future threat. True: They don’t interact with my people and I need to focus on defense.

Brand Monitoring Market Explorer Traffic Analytics

The frequency with which they produce the content on a given topic. Content they produce that has high and low search volume. The subtopics of a queried topic that they…

False True