Have a pop-up box on each blog post Create a piece of content a user has to exchange information to access Ask at the end of every paragraph for the user to…

Divide the piece into smaller pieces, and post them separately Make the CTA clearer Implement more relevant keywords Improve the headlines

Post the same piece of content every day Promote the content on social media through a Boosted Post Have the customer success team call and notify customers of a new…

Headers, footers, title tags, meta-titles, and the meta-description Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

10-12 sentences 1-2 sentences 5-7 sentences 2-4 sentences

A calendar listing what social media posts are scheduled and when A shareable resource that all teams can use to plan content marketing activity A calendar of important holidays to…

Post Tracking Content Audit Topic Research Tool SEO Writing Assistant

Write out the original goals/objectives Compile all content URLs into a spreadsheet Collect engagement metrics from social media

Energy Weather Attitude Problems

7-10 5-7 1-3 3-5