funnel obelisk flywheel cyclone

Content is needed to attract people to your site. Content is needed to attract visitors and convert them into leads. Content is needed to close leads into customers and turn…

View the journey from the buyer’s perspective and focus on the tasks they need to accomplish Set goals based on the commission you want to earn this month Don’t push…

True False

True False

Engage, Guide, Grow Attract, Convert, Close, Delight Help, Empower, Delight Engage, Empower, Delight, Grow

Customer service Customer support Customer success

Voice of the customer Social listening Inbound services Customer personas

Attract, Convert, Close Identify, Connect, Explore, Advise Educate, Guide, Grow Attract, Guide, Sell, Close

Lead scoring Targeted content Marketing qualification matrix Multi-channel