Uncategorized
True or false? A call-to-action must be a button.
True False
0 Comments
January 26, 2021
Menu
Uncategorized
What could a marketer use in the engage stage to engage with different segments of their audience?
Ad retargeting Calling Pillar pages All of the above
January 26, 2021
Uncategorized
What are the three core tenents of inbound?
Human, Helpful, Holistic Goal, Guide, Grow Attract, Engage, Delight Marketing, Sales, Services
January 26, 2021
Uncategorized
True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.
True. An email address is enough information for the CRM to create a contact record where you’ll be able to see a full history of the pages that the visitor…
January 26, 2021
Uncategorized
True or false? An effective conversion path must include a landing page.
True False
January 26, 2021
Uncategorized
True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.
True False
January 26, 2021
Uncategorized
Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
30 40 50 60
January 26, 2021
Uncategorized
Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.
Promoters Passives Detractors
January 26, 2021
Uncategorized
True or false? Social Content is only used during the attract and delight stages of the inbound methodology.
True False
January 26, 2021
