The process of building relationships with your prospects with the goal of earning their business when they’re ready The process of building relationships with leads specifically to convert them for…

Friendship Professionalism Communication Rapport

easy sharing. fast-loading images. readability. shorter content.

The designer The visitor The marketer The salesperson

True False

Lead flows collect more detailed information than forms. Lead flows appear on top of the page while forms are embedded in the page. Forms usually have more fields than lead…

Hotjar Google analytics Quora Buzzsumo

To capture a visitor’s information via a form To deliver an offer that a business is promoting To promote an offer on a website page, blog post or email To…

The offer and its relevance to the page content The placement of the call-to-action on the page How the design does or does not grab attention Whether or not the call-to-action has an action…

The method by which you encourage someone on your site to move down your funnel. The method by which you encourage someone to visit your site from social media. The…