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True or false? When starting out, make sure you are engaging with customers on every single social media channel.
True False
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January 26, 2021
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True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
True False
January 26, 2021
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True or false? If you have an ideal customer profile, you don’t need buyer personas.
True False
January 26, 2021
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What are the steps for creating a conversion path?
Attract, convert a lead, close a deal, and delight a customer. Create awareness, determine your end point, chart your course, and analyze. Create awareness, determine your end point, chart your…
January 26, 2021
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What is conversion optimization?
Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful…
January 26, 2021
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True or false? You should only create video content if you have a high-quality camera and lights.
True False
January 26, 2021
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True or false? Conversion optimization is NOT an iterative process.
True False
January 26, 2021
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What are the steps of conversion optimization?
Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data. Define your objective, establish your baseline, form a hypothesis, design your tests, analyze your data.…
January 26, 2021
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Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
your buyer personas the buyer’s journey content distribution industry benchmarks
January 26, 2021
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True or false? Social media is a key driver for word-of-mouth marketing.
True False
January 26, 2021
