Twitter LinkedIn Google A and B All of the above
reach engagement conversions All of the above
True False
A semi-fictional representation of your ideal customer based on real data and some select educated speculation A lead in your database A true view of your personas A completely fictional…
Attract Convert Close Delight
Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise
True False
marketer customer sales company
Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview…
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