Awareness Consideration Decision None of the above

Research, identify trends, and create persona stories Create persona story, test and optimize, and make assumptions Make assumptions, identify trends, and ask company employees for input A buyer persona shouldn’t…

Custom Rendering for Mobile Custom Relationship Modules Customer Relationship Management Customer Rotation Model

The number of people represented by that persona that they need to bring to the website each month How the persona finds answers to problems and how they prefer to…

Our customers buy our product because it helps them feel more confident in social situations. When I’m on my way to work, I want a quick and easy breakfast so…

True False

The flywheel replaces all funnels. A flywheel and a funnel represent the same basic premise. Individual funnels can be interconnected within a flywheel. Creating a flywheel is the first step…

All departments Just marketing Just marketing and sales All customer-facing departments

Awareness Activation Monetization Optimization

Get Found, Convert, Analyze Attract, Engage, Close Attract, Engage, Delight Attract, Convert, Close, Delight