Awareness Consideration Decision All of the above

It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through when learning about your brand. It’s the Inbound Methodology but…

True False

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership…

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer…

The marketing department because buyer personas are primarily a marketing tool. The sales team because buyer personas are primarily meant for qualifying leads. All customer-facing teams because a good buyer…

Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your…

True — You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained.…

They’re service level agreement (SLA) when serving people who match that persona The percentage of your customer base represented by that persona The persona’s full contact information and purchasing history…

The size of the target market represented by each persona The full name, title, and direct phone number of the persona so they can reach out and initiate a sales…