Key results are how you quantitatively benchmark and monitor how you get to the objective. Key results are how you qualitatively benchmark and monitor how you get to the objective.…

Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company. Back office teams should find ways to…

Demographic information Functional requirements Financial requirements Personal identity

A framework for defining internal job titles and descriptions. The idea that a company should only have as many employees as it has “vital, relevant jobs” to do. A method for…

The first time a potential employee hears about your company. The first time a potential customer realizes they have a need. The day your company was founded. The day you…

The company’s mission The company’s values What customers say about the company The way employees behave when unsupervised

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person…

Defining a culture that encourages employees to focus on fulfilling the company’s purpose Holding regular training sessions to remind employees what the company’s purpose is and teach them what they…

Identify questions that might be asked Identify topics you need to have information on Identify topics you may have information on, and what types of questions may be asked Identify…

Never, emotionally, factually Often, emotionally, factually Rarely, emotionally, factually Don’t, factually, emotionally