The principles define inbound The principles can be used instead of the methodology The principles connect the methodology with the resources of inbound The principles are aspirational goals

A knowledge base A notepad A CRM system An email provider

Leverage the strengths of a given channel and remove its weaknesses Leverage the strengths of a given channel and mitigate its weaknesses Leverage the weaknesses of a given channel with…

Quality Simplicity Explanation Consistency

Comfort Clarity Creativity Impact

If each team has separate funnels, a flywheel can help them understand how those funnels fit together and support each other. It’s impossible for a funnel to apply to multiple…

Marketing Sales Advertisements Word-of-mouth

By investing as much money into things that drive customer happiness—such as support teams and product improvements—as you do into acquiring new customers through marketing and sales. By making sure…

Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity, just as businesses are anchored by revenue. Because companies that…

What actions have happened prior to this point What activities brought someone to this point What your product/service best attributes are What type of question is being asked, and how…